Peer set: Asian Granito, Nitco, Exxaro Tiles, Orient Bell, Somany Ceramics · Standalone financial statements · Report date: August 5, 2026 · Prepared by tDoBe
Kajaria's Cost Structure vs. the Tile Industry
One-line takeaway: against real kiln operators, Kajaria's entire cost gap comes down to one question — energy efficiency — not a broad discipline problem.
A percentage point on a P&L doesn't register as urgent until it is converted into rupees. If Kajaria's Other Expenses ran at the tile-industry tDoBe Average instead of its own actual rate, this is the order of magnitude of the difference — on Kajaria's own FY2024-25 revenue base.
headline gap vs. the tDoBe Average — of which Rs 127.6 Cr (93%) traces to a single line: Power & Fuel. Five other companies in this peer set also fire kilns, so this is a real, like-for-like finding, not a peer-mismatch artifact.
Only Rs 9.6 Cr separates Kajaria from the peer average once Power & Fuel is set aside — essentially at par on everything else. Fuel mix, kiln utilization, firing cycle by product line, and energy procurement strategy are the natural places to start.
Ranked from lowest to highest Other Expenses as a percentage of net revenue. Kajaria highlighted.
| Company | Net Revenue | Other Expenses | % of Net Revenue | vs tDoBe Average |
|---|---|---|---|---|
| Asian Granito | Rs 1,279.58 Cr | Rs 173.83 Cr | 13.58% | -7.73 pts |
| Somany Ceramics | Rs 2,640.30 Cr | Rs 451.47 Cr | 17.10% | -4.21 pts |
| Nitco | Rs 311.77 Cr | Rs 56.31 Cr | 18.06% | -3.25 pts |
| Kajaria Ceramics | Rs 4,218.82 Cr | Rs 1,036.51 Cr | 24.57% | +3.26 pts |
| Orient Bell | Rs 683.21 Cr | Rs 242.26 Cr | 35.46% | +14.15 pts |
| Exxaro Tiles | Rs 299.63 Cr | Rs 134.26 Cr | 44.81% | +23.50 pts |
| tDoBe Average (median) | — | — | 21.31% | — |
The tile industry itself spans a wide range — 13.58% to 44.81% across just five peers. Exxaro Tiles' outsized Power & Fuel cost (33.83%) is a likely scale/efficiency outlier; the median-based tDoBe Average is built specifically so it doesn't distort the benchmark.
The cost framework applied consistently across the peer set, ranked from largest to smallest average cost.
| Cost Category | tDoBe Average (% of Net Revenue) |
|---|---|
| Power & Fuel / Utilities | 11.52% |
| Miscellaneous / Others | 2.06% |
| Advertising & Sales Promotion | 2.12% |
| Repairs & Maintenance | 2.75% |
| Freight / Distribution & Logistics | 1.51% |
| Travel & Conveyance | 1.22% |
| Legal & Professional Fees | 0.26% |
| Rent & Occupancy | 0.10% |
| Insurance | 0.10% |
| Communication | 0.08% |
| Corporate Social Responsibility | 0.06% |
| Manpower Supply / Royalty / IT / R&D (combined) | 0.08% |
| Printing & Stationery | 0.01% |
| TOTAL OTHER EXPENSES | 21.31% |
Your Report includes the full company × category matrix — every category, every company, mapped by meaning rather than by each company's own label. Left out of this sample for length.
Standalone, Not Consolidated: Every figure is rebuilt from each company's own standalone financial statements — not consolidated group accounts, which would blend in subsidiary results.
A Real Definition of "Other Expenses": Reconstructed as a residual — Total Expenses minus every other named cost line — so the number means the same thing for every company. Kajaria's residual reconciles to the exact rupee.
A Cost Framework Built for Comparability: Every line item across all six companies was individually read and mapped by meaning into one consistent category structure — manual work, not a keyword match.
A Real Industry Benchmark, Not a Broad Sector Proxy: This tDoBe Average is built from five real tile/ceramics manufacturers — not a generic Consumer Durables basket that would blur the comparison.
Peer-Set Outlier Handled by Design: Exxaro Tiles' Power & Fuel cost (33.83% of revenue) is a clear outlier, likely reflecting smaller scale. The median-based tDoBe Average is specifically built so one company doesn't distort the benchmark.
A Big Four firm or a large management consultancy would scope this as a multi-week engagement. tDoBe has no deployment phase — this Report tells you where to look, in a week, at a fraction of the cost.
Every result — above, at, or below the benchmark — is a reason to look closer. Kajaria's near-par position outside Power & Fuel is not a clean bill of health either: it's worth confirming whether the favorable freight number reflects genuine efficiency or a distribution model that shifts cost elsewhere.
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