A fast-read primer on India's household & personal care-led FMCG landscape — the backdrop against which we benchmark every company's cost structure in this category.
Household staples remain the largest single slice of FMCG, while beauty & personal care is set to double.
Household & personal care vs. rest
Current level → 2030 forecast
Category scale, rising investment, and policy tailwinds all support continued growth.
A sample of the industry-wide and policy moves shaping the sector through early 2026.
Listed Indian Diversified FMCG companies in tDoBe's cost-benchmarking coverage.
The market facts above are public background. What follows is tDoBe's own work: every "Other Expenses" line from these companies' own financial records, read by hand and sorted into one clear set of categories — not a keyword search, not each company's own way of reporting it.
Each mark is one company's total Other Expenses as % of net revenue. No company is named here.
Ranked from biggest to smallest.
General overheads, distribution, and marketing are the three biggest costs — a familiar pattern for consumer goods companies getting products onto shelves.
This is a small, relatively consistent group of large FMCG companies, so the range between them is narrower than in most sectors we measure.
We use each company's own standalone financial records — not group numbers, not each company's own labels. Every cost line is read by hand and placed into one common set of categories, so every company is compared the same way.
This is the free, sector-wide view. It tells you where Diversified FMCG stands as a whole — not where your own company stands against it, category by category, in rupees.
A below-average number is a reason to call too — the benchmark keeps improving as we go.