A fast-read primer on India's media and entertainment sector — the backdrop against which we benchmark every company's cost structure in this category.
The overall M&E sector keeps expanding, with online video leading the shift to digital consumption.
2022 → 2025 → 2028 forecast
2024 → 2030 forecast
Digital adoption, a fast-growing gaming segment, and policy support are reshaping the sector.
A sample of the industry-wide and policy moves shaping the sector through early 2026.
Listed Indian Entertainment companies in tDoBe's cost-benchmarking coverage.
The market facts above are public background. What follows is tDoBe's own work: every "Other Expenses" line from these companies' own financial records, read by hand and sorted into one clear set of categories — not a keyword search, not each company's own way of reporting it.
Each mark is one company's total Other Expenses as % of net revenue. No company is named here.
Ranked from biggest to smallest.
General overheads and marketing together make up most of the typical cost here, with brand and technical fees also a meaningful line — typical of a sector built on content and audience reach.
This sector spans music, film and visual-effects production, television, and digital platforms — very different content businesses sharing one sector code — which is the main driver of the spread.
We use each company's own standalone financial records — not group numbers, not each company's own labels. Every cost line is read by hand and placed into one common set of categories, so every company is compared the same way.
This is the free, sector-wide view. It tells you where Entertainment stands as a whole — not where your own company stands against it, category by category, in rupees.
A below-average number is a reason to call too — the benchmark keeps improving as we go.